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How Ecommerce Works

Whether they’re buying one item or subscribing to a product, Pulse Commerce ensures that the customer’s online shopping experience is simple, intuitive, and customizable. The one-page layout means that checkout is a snap; your customers can view orders, apply discounts, and subscribe all at once, while in full control over their profiles and personal information. Optimized for web and mobile, the platform allows for automatic card charging, so transactions are quick and customers can see the charges right away. The customer also sees the total cost of each item after the subscription discount, plus the date the next order will process. This way, they are more likely to subscribe and save on an item that otherwise would be a one-time purchase. Incentivize your customers to return and subscribe, with Pulse Commerce’s unique discount codes that can’t be stolen and reused elsewhere. Along with everything else, customers control when and how often they receive a subscription (weekly, biweekly, monthly, etc.), and since you’ll know when these purchases are happening, you’ll be able to track those items’ popularity, manage inventory more effectively, and monitor your overall subscriber base. Offering a subscription discount is an easy, up-front way to gain repeat business; Pulse Commerce has taken notes from successful subscription companies like Dollar Shave Club®, Amazon®, and Julep® to ensure that the user experience is smooth and enjoyable, and that customers are more willing to sign up and stick with their purchases with the auto-ship option. Should they need to update or alter their orders, the Upcoming Deliveries tab provides a view into the future; customers have the option to edit, add to, or delete an order as needed. This way, the customer is in control, and your company reduces its own customer support staff burden while maintaining a reputation for ease of access online. Tailored marketing emails and Groupon®-style timed discounts maintain your dialog with customers and help to retain business; these can include upselling opportunities and personalized messaging to better ensure that your emails are opened and followed by a sale. With the Pulse Commerce platform, customer lifetime value has been shown to grow between 200 to 400%, so the more engaging a merchant is, the more likely they are to benefit from satisfied repeat customers. Request a free demo of the Pulse Commerce platform, and start gaining loyal customers today.

Electronic Commerce is one of the most important aspects of the internet to emerge. It allows people to exchange goods and services immediately and with no barriers of time or distance. Any time of the day or night, you can go online and buy almost anything you want.

However, the road to creating a successful online storefront can be a difficult and confusing one if you are unaware of the concepts and principles behind eCommerce. The trick to entering this market smoothly is to find out what you need to do before you have to do it. This page is designed to help you do just that.

Pulse Commerce is the leading cloud platform for order & inventory management empowering retailers, such as Badgley Mischka and Hanesbrands Inc. to improve order turnaround, increase customer satisfaction, and optimize inventory and fulfillment costs. Learn more about how to increase your business performance by 20% or more, please visit

This is how eCommerce works.

The consumer moves through the internet to the merchant's web site. From there, he decides that he wants to purchase something, so he is moved to the online transaction server, where all of the information he gives is encrypted. Once he has placed his order, the information moves through a private gateway to a Processing Network, where the issuing and acquiring banks complete or deny the transaction. This generally takes place in no more than 5-7 seconds.

There are many different payment systems available to accommodate the varied processing needs of merchants, from those who have a few orders a day to those who process thousands of transactions daily. With the addition of Secure Socket Layer technology, eCommerce is also a very safe way to complete transactions

There are several basic steps involved in becoming Commerce Enabled.

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